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Simard Automotive Re-Branding

Simard Automotive is a company in Fairbanks, Alaska, specializing in automotive repair and excellent customer service.

Mike, the owner, wanted to re-brand his 2 location business to modernize his look and make his brand more streamlined and easy to recognize. He didn't want to stray too far from his original logo. His customers already recognized its iconic sun and mountain look, so I came up with a logo that utilized all of the elements he wanted to keep and used two simple colors that complement each other.

So far, we've worked together to re-do his logo, create his business cards, and now we are working on signage.

It's been such a pleasure to work with Mike and his team, and I am looking forward to doing much more work for him in the future!

Mike was also kind enough to leave a lovely review on Google for us.


"Awesome design work. Will be our go-to graphics design guy for our business! Thanks Vince!"

If you live in Alaska, be sure to give them a visit either in person or on their website:

Below you can see the before and after for Simard Automotive's brand.




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